It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack. The consumer agencies might be able to boast splashy creative, but might not have a clue about the process and precision involved […]
#AdweekChat Recap: The Rise of HQ
What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean? HQ, for the uninitiated, is a trivia-style game show that can only be accessed through an app. The game is played twice a day, and upbeat host Scott Ragowsky guides the players […]
#AdweekChat Recap: Self-Care in the Digital Age
This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, and with our current level of constant connectedness thanks to the internet, the question of how to unplug in order to unwind is an important one. We noted in the discussion that medical […]
Inbound Marketing for Medical Devices
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula. […]
Medical Device Industry Trends: Advances in Cardiac Devices
When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we’ve noticed. Stent market once again in fluxBioresorbable stents were once hailed as the future of coronary stent technology. However, clinical trial data […]
Medical Device Industry Trends: Advances in Plastic Surgery
Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you separate the facts from the hype? Here is our list of the latest innovations and trends in the plastic surgery industry that will be making an impact in 2018. Breast augmentation still number […]
Medical Device Industry Trends: Advances in Orthopedics
Improving patient care has to be at the heart of any medtech innovation and is ideally the cornerstone of any medical device marketing strategy. The WHO has determined that any innovation in orthopedics that does not reduce long-term failure rates by at least 50% isn’t worth using—making it crystal clear that if it’s better for […]
5 Marketing Strategies to Employ When Your Brand is Stuck.
I met with a potential client a few months back and walked him through what we typically do as a medical device agency. We talked about the positioning, the branding, the creative campaign development and the approach that we take when working on launching – or relaunching a medical device. But that’s not this client’s problem. […]
When it comes to medical device marketing, think like a superbug
As a medical device marketing agency, one of the things that we help our clients do is to figure out their positioning within the market place. We have lots of posts on how we can help our clients differentiate their brands, here and here, BUT in a sense, what we’re trying to do is to help our med […]
Why does gender-specific medical device research matter?
Knowledge is power. Over the past several years, great strides have been made in making research gender-specific. This has resulted in a drop in women’s deaths from heart disease, but it is still the number 1 killer of US women. This Friday is National Wear Red Day, a promotion by the American Heart Association to […]