The return on investment in marketing and advertising activities has always been tricky. It doesn’t help that sales can be quantified in a number of different ways – dollars, units, share. And then when you add the extra complexity of selling on consignment, slob rates, inventory turnover, contracted pricing, NGOs, it’s no wonder that clearly demonstrating the impact that […]
A little thanks to our followers
WHY DO WE THANK THEE? LET US COUNT THE WAYS… In all seriousness, thank you. Thank you for being our clients, our customers, our followers, our friends. We don’t offer heartfelt thanks or praise enough but saying ‘Thank you’ is one of the most powerful phrases in the human language. As our thanks to you, here’s […]
Defining your brand’s SQ
What in the world do we mean by your brand’s SQ? No doubt you’ve heard of I.Q (Intelligence Quotient) and perhaps even E.Q (Emotional Quotient / Intelligence). Now a high IQ doesn’t necessarily translate into anything meaningful in life – fortunately or unfortunately depending. But a high EQ? Then you also likely have better job performance, enhanced leadership […]
Hosting Private Content on Your Website
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No problem – we have tons of medical device animations and physician case videos on their site already. But this was a little different. This file needed to be available for a short period […]
These Medical Device United States
For those of us in the med device industry, we know that there are geographic pockets that seem to incubate new device technology. The fact that California is the top of the list comes as no surprise. We’ve been jetting out to Orange County and San Francisco to meet with clients for years. But the […]