Top 5 AR/VR Technologies on the Market
By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and immersive learning experience
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How to Leverage Digital Technology to Build a More Engaging Experience for Your Healthcare Providers
By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have
I need a hero (image). There’s more to medical device branding than that…
By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking for a medical
The Most Important Principle of Persuasion that Medical Device Marketing Teams Should Consider
By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend it. Two episodes
The Matchstick Group & Artificial Intelligence
By Alex Flores – November 30th 2022. It’s possible that a lot of us will look back on 11/30/22 as the day everything changed. That’s
Medical Device Advertising in 2021, ’22, and Beyond…
In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community,
Top Trends for Med Tech Marketers in 2021
No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three
Thanksgiving 2020
This year has been crazy to say the least! We are so grateful to our team AND to our medical device clients this year. We wouldn’t be here without you.
Pivoting Your Medical Device Marketing Plan in 2020
(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how
All About Email for Medical Device Marketers
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings
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A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Trends in hospital spending impact the medical device industry
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often,
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often,
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
LATEST ARTICLES
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often,
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.