By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: March 2026 A medical device trade show is not a marketing event—it’s a commercial milestone. Done well, a conference launch compresses months of market education, relationship building, and competitive positioning into three days on a show […]
Medical Device Naming: How to Choose a Brand Name That Sells
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: March 2026 A medical device brand name is a commercial asset—one that signals clinical credibility, supports regulatory compliance, survives IP screening, and gives your sales team something a clinician or procurement officer will actually remember. Choosing […]
510(k) Clearance vs. PMA: What It Means for Your Marketing Timeline
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 The regulatory pathway your medical device follows—510(k) clearance or PMA approval—fundamentally shapes your marketing timeline, your budget, your messaging strategy, and the type of evidence you can use to sell. A 510(k) device typically […]
How to Build a Go-to-Market Strategy for a Class II Medical Device
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 A go-to-market strategy for a Class II medical device is a comprehensive commercialization plan that aligns your regulatory pathway, clinical evidence, value proposition, distribution model, and marketing execution to achieve commercial traction in a […]
The Complete Guide to Medical Device Product Launch Marketing
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 Medical device product launch marketing is the strategic process of bringing a new device to market through coordinated branding, messaging, sales enablement, and multi-channel campaigns—all while navigating regulatory constraints unique to medtech. A successful […]
Marketing’s Role Isn’t Shrinking—It’s Splitting in Two
What is marketing’s role in the age of AI agents and LLM-powered discovery? A few weeks ago, I used ChatGPT to help plan spring break with my kids. I didn’t start with a destination. I started with a problem: We want somewhere warm, affordable, easy to get to, and interesting enough for teenagers. ChatGPT did […]
Inside the Enterprise: How The Matchstick Group Helps Global Medical Brands Transform, Scale, and Win
In the medical, biotech, and life-sciences industries, enterprise organizations operate in one of the most complex commercial environments on the planet. They manage extensive product portfolios, navigate global regulatory demands, and drive innovation while balancing scientific accuracy, competitive pressure, and market expectations. For more than a decade, The Matchstick Group has supported these organizations through […]
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often, medtech brand teams skip creating formal brand guidelines—believing they’re too prescriptive, too expensive, or too time-consuming. In reality, […]
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity is just an empty promise. Too often, companies believe they have a “brand awareness” problem—when what they actually […]
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the ability to capture and act on data in real time can level the playing field—especially for smaller medtech, […]