Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the
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Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that
Choosing the Right Medical Device Marketing Agency: What to Look For and Why It Matters
Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands,
The Future of Medical Device Marketing Strategy: Trends Expected to Drive Growth in 2026
Marketing a medical device isn’t like marketing anything else. The stakes are higher, the regulations are stricter, and the audiences—clinicians, procurement committees, patients—are more complex.
The Prescription for Success: Medical Device Marketing That Works
Marketing a medical device isn’t the same as marketing a consumer product—or even a pharmaceutical drug. It’s a complex, high-stakes process that requires a deep
Unlocking Success with the 3V Process: Vision, Vector, and Velocity
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s
Case Study: How The Matchstick Group Drove 1800 Sign-Ups for Synergy Surgical’s New Suture Line
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and
The Matchstick Group at The AI Deciphered Summit
Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may feel overwhelmed, or
AI in Medical Device Marketing: Navigating Opportunities and Pitfalls
Generative AI (GenAI) technology is revolutionizing industries worldwide, and medical device marketing is no exception. The ability to analyze vast amounts of data to generate
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever
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5 Tips: Package Design that Makes a Statement
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
LATEST ARTICLES
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.