Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings on hold, it’s time for the Medical Device world to master digital marketing. Check back here or subscribe to our email list to stay up to date with our tips […]
Learning to Navigate The New Normal
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein dives into post-COVID19 marketing strategy for the medical device market in this article. In the Four Biggest Challenges Facing Medical Device Marketers, Melissa shares her insights on not only the […]
Supplier Diversity: how organizations can stand for change
At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests across the nation are highlighting issues that are often either ignored or maybe discussed for a minute and then swept under the rug. Over the past week more and more corporate voices have […]
Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course. Medical Device Marketing 101 How do you define and articulate the shared metrics that your team will be accountable for? There are 3 […]
Customer Segmentation
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists. However, to […]
Medical Device Post-Launch Timeline
You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto a trajectory for success? The work’s not over yet if you want to drive awareness, trial, and ultimately adoption of your med device. Let’s take a look at a medical […]
3 Things Med Device Marketers can learn from camping
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking […]
Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you […]
What should medical device marketers look for in an agency?
It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack. The consumer agencies might be able to boast splashy creative, but might not have a clue about the process and precision involved […]
Inbound Marketing for Medical Devices
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula. […]