Medical Device Advertising in 2021, ’22, and Beyond…
In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community,
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Top Trends for Med Tech Marketers in 2021
No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three
Pivoting Your Medical Device Marketing Plan in 2020
(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how
Learning to Navigate The New Normal
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein
Supplier Diversity: how organizations can stand for change
At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests across the nation
Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your
Customer Segmentation
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have
Medical Device Post-Launch Timeline
You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto
3 Things Med Device Marketers can learn from camping
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two
Brand Personalities for 2020
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes
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A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Trends in hospital spending impact the medical device industry
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often,
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often,
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
LATEST ARTICLES
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often,
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.