The Matchstick Group was founded in 2011 to focus solely on medical device marketing. We looked at the challenges that medical device companies were facing and decided to build a business that serviced their needs specifically. Focusing solely on the medical device market gives us great insight into our client’s business.
The breadth of our curated creative network of art directors, copywriters, editors, animators, app developers, and web developers allows us to match talent to task, bringing on board the team that our clients need precisely when they need it. It enables us to be more flexible, responsive and efficient than a traditional big agency.
Our clients have trusted us to launch more than 50 brands, spanning the US, LATAM and EMEA markets.
The Matchstick Group is an agency for the 21st century. We provide healthcare marketing teams with world-class strategic insights and launch winning brands without the cumbersome “traditional” agency process and expense. Our scalable business model allows us to put your needs first and tap into the team of seasoned professionals that you need to ignite your brand.
Our mission is to put medical device marketers’ minds at ease.
The Company is named after the famous “matchstick problem”: how can you make 4 equilateral, equal size triangles using 6 matchsticks? The solution is to think 3- dimensionally and construct a tetrahedron. “Outside the box” thinking is therefore baked into everything we do at The Matchstick Group.
Account Director
Amy joined the company in January 2019 and works out of the Charleston office. With a B.S. in Genetics form Southern Illinois University and an MBA from Charleston Southern University,
Associate Creative Director
Ashley enjoys bringing data to life with award-winning creative that successfully shifts audience behavior to increase brand market share.
As a seasoned creative and medical writer, Ashley brings over 25 years of industry experience working across multiple brands in over 30 therapeutic categories. With a history of experience in launching and re-launching brands, her career highlights include leading the professional DTP copy efforts for the successful re-launch of NEXIUM at Saatchi & Saatchi which resulted in the brand becoming the #1 prescribed PPI among GIs. As the Copy Director of Women’s Healthcare at PACE, she launched Seasonale, Seasonique, and Plan B.
In addition to working with pharmaceutical clients, she was a lead writer for epocrates and Doximity where she specialized in developing digital content for academic hospital networks including the Mayo Clinic, New York Presbyterian, Weill Cornell Medicine, and the Cleveland Clinic. On the pharmaceutical side, she was the designated writer for device innovations at Boston Scientific and Medtronic.
Ashley completed her BA at the University of Michigan in Ann Arbor. She received her MA and MFA at San Francisco State University under the direction of Francis Mayes and received awards for her poetry and fiction. When not engaged with her brands, she and her husband are busy chaperoning their active son and daughter (and chasing after their two dogs and cats).
Graphic Designer
An award-winning designer, Chantae specializes in perfecting branding campaigns, publication design and translating print collateral into digital pieces. She supports the team with her keen eye for detail, experience designing for digital interfaces and calm demeanor under deadlines. Chantae’s career has aided her in becoming something of a chameleon in that she’s able to specialize in projects within a wide variety of industries ranging from newspaper to digital media to healthcare. She contributes to team efforts with her flexibility by accomplishing tasks as needed and planning/illustrating concepts.
When not working, you can find her at a concert or up late researching where to travel to see her favorite artists. She is passionate about music, cooking, traveling and interior design.
Chantae’s favorite quote to live by is, “I’m learning every day to allow the space between where I am and where I want to be to inspire me and not terrify me.”
— Tracee Ellis Ross
Editor
A New York native (now residing in New Jersey), Daryl recently joined The Matchstick Group in mid-2023. An adaptable, versatile paragon of precision, he brings over two decades of dedicated experience as an editor.
From Nissan to Pfizer to Jameson to Cologuard, over the span of his career, Daryl has consistently lent his expertise to a diverse array of clients across multiple industries—including financial, traditional and pharmaceutical advertising—polishing an extensive range of content for boutique agencies and multinationals alike.
Even-keeled and steady, Daryl is able to thrive in the fast-paced, deadline-driven marketing cauldron by adhering to a personal tenet that “nothing is a crisis.”
Coloring outside the work margins, Daryl can be found focused on the next draft of one of his feature-length scripts, TV pitch ideas, or offering his keen eye for detail behind the camera as a newly minted director of photography for short film projects.
Account Supervisor
Ethan comes from a large agency background, having previously worked at Area23, and most recently, the Grey Group.
He has worked on pharma/medical, consumer goods, OTC medications, government service, and luxury, but has found advertising in the health space to be the most personally-rewarding.
Hailing from Princeton, NJ, Ethan lives in NYC for the time being, but is considering a move to live somewhere with a bit more grass and sunlight.
He has a cat named MacMac, best known for winning the “Specialist Kitty in the World” award two years running, and who is currently being nominated for the “Very Good Boy” award.
Ethan loves to ski and spend time outdoors and enjoys finding the best local fried food or collecting records, wherever he is.
Account Executive
A proud alumna of Winthrop University, she graduated with a B.S. in Integrated Marketing Communication and a minor in Spanish. Based in her hometown of Charleston, SC, Faith joined The Matchstick Group in 2021 as an Account Executive.
With over 10 years in customer service and a few years of account management experience, Faith provides support to the team with her uniquely professional and detail-oriented charm. She is passionate about marketing strategy and building strong professional relationships with her clients and coworkers.
Outside of the office, Faith channels her creative energy through gaming on her beloved Nintendo Switch, practicing new bachata or salsa techniques with friends, or learning to speak a fourth language. Even though she has a love for travel and appreciation of other cultures, she enjoys living close to her family and is proud of their Gullah-Geechee heritage that has connected them to Charleston for generations.
Director, Project Management
Digital Marketing Director
Creative Director
Jim brings his years of creative direction, fresh conceptual idea generation, and eye for detail to every project. This helps ensure alignment with the overall communications strategies on every brand. Jim’s drive for excellence has helped him earn praise from his peers, winning over 200 awards in the consumer and healthcare fields. His energy, strategic thinking, and creative solutions continue to bring award-winning work into the advertising space.
When not behind the computer, Jim’s usually spending time outside with his family, running, or walking his two dogs Vinny (Rottweiler 135 pounds) and Kevin (Chihuahua 10 pounds).
Creative Director
Social Media Specialist
Kobey Deitchler joined The Matchstick Group in 2023, working remotely from her home in Georgia.
Armed with a BA in English and a creative writing minor, Kobey brings a unique blend of creativity and analytical thinking to her role.
She’s a graduate of Georgia Southern University, where she not only honed her writing skills but also gained hands-on experience in the world of social media through her previous internship.
With unwavering ambition to learn new skills, she thrives on challenges and welcomes new opportunities with a smile. When she’s not crafting social media strategies and creating engaging content, you can find Kobey curling up with a good book, chasing her one-year-old son around the house, or diligently working on her own side projects.
President and Founder
Melissa leads a core team of account service personnel and an extensive team of creative talent in the service of branding, strategy, and advertising for medical-device companies.
Since the company’s inception almost 10 years ago—among other leadership responsibilities—Melissa is the Chief Whiteboard Officer, creative problem solver, and data-driven leader of an amazing team doing extraordinary work on behalf of their clients. She credits a data-driven, analytical, thoughtful approach to communicating information along with a highly collaborative style as contributing to the success of The Matchstick Group, which was recognized as one of MM&M’s Ones to Watch the last two years. With an undergraduate degree in business from the University of Georgia and an MBA in marketing and strategy from New York University, she brings a strong component of business prowess to the medical device sector.
When not tending to the needs of clients and staff, Melissa is elbow deep in DIY “slime projects” with her two daughters, or in the kitchen trying to copy the projects posted in The Purple Cupcake’s Instagram feed: #epicfail.
Senior Copywriter
Sara joined the Matchstick Group in 2023, working virtually from her home state of New Jersey.
Sara completed her BA in Communications from The College of New Jersey in May 2020, with minors in Literature, Marketing, and Interactive Multi-Media.
After graduating in the midst of the global pandemic, Sara dove into the pharmaceutical advertising world and has been there ever since, supporting her brands with fresh ideas, snappy copy, and a touch of realism. During her time in the healthcare space, she has worked with clients such as Sanofi, Novartis, Jansen, Evofem Biosciences, Nestle, and Denstply Sirona. She has an eye for maintaining consistency on brands and is up for any challenge the team may face. Just expect it to be accompanied by a quip.
When she isn’t typing manuscripts, you will likely find Sara is enjoying one of her many hobbies. She is passionate about crochet, cosplay, and dungeons and dragons. During her downtime, she will snuggle up with her cat, Poppi, while enjoying a good book.
PM360
Four Biggest Challenges Facing Medical Device Marketers
Read the full article >>
MM&M Magazine
9 up-and-coming agencies to watch in 2020
Read the full article >>
MM&M Magazine
8 up-and-coming agencies to keep an eye on in 2019
Read the full article >>
CNBC
Women Take Control of Work and Life in Entrepreneurial Way
Read the full article >>
405 W Coleman Blvd
Mt. Pleasant, SC 29464
Get the latest updates from The Matchstick Group! You’ll receive occasional emails from us with tips to improve your medical device marketing program.
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
Get the latest updates from The Matchstick Group! You’ll receive occasional emails from us with tips to improve your medical device marketing program.
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
