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We are The Matchstick Group

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The Matchstick Group was founded in 2011 to focus solely on medical device marketing. We looked at the challenges that medical device companies were facing and decided to build a business that serviced their needs specifically. Focusing solely on the medical device market gives us great insight into our client’s business.

The breadth of our curated creative network of art directors, copywriters, editors, animators, app developers, and web developers allows us to match talent to task, bringing on board the team that our clients need precisely when they need it. It enables us to be more flexible, responsive and efficient than a traditional big agency.

Our clients have trusted us to launch more than 50 brands, spanning the US, LATAM and EMEA markets.

Our Team

Amy Berghoff


Amy joined the company in January 2019 and works out of the Charleston office. With a B.S. in Genetics form Southern Illinois University and an MBA from Charleston Southern University, Amy brings a strong scientific and business background to the development of advertising and promotional materials for medical device companies.

Juggling numerous and wide-ranging projects while always offering assistance to the team, she ensures that every project is on target and the team is cohesive. Amy’s analytical and detail-oriented capabilities along with her collaborative style make for strong project management and strategic process development.

When not at the office, she enjoys her three preteens and their respective sporting activities. If not poolside with her youngest swimmer, attending a wrestling meet, or a cheer competition, she loves boating, sunshine, and the charm of Charleston life.

Ashley Donayre

Ashley Donayre

Associate Creative

Ashley enjoys bringing data to life with award-winning creative that successfully shifts audience behavior to increase brand market share.

As a seasoned creative and medical writer, Ashley brings over 25 years of industry experience working across multiple brands in over 30 therapeutic categories. With a history of experience in launching and re-launching brands, her career highlights include leading the professional DTP copy efforts for the successful re-launch of NEXIUM at Saatchi & Saatchi which resulted in the brand becoming the #1 prescribed PPI among GIs. As the Copy Director of Women’s Healthcare at PACE, she launched Seasonale, Seasonique, and Plan B.

In addition to working with pharmaceutical clients, she was a lead writer for epocrates and Doximity where she specialized in developing digital content for academic hospital networks including the Mayo Clinic, New York Presbyterian, Weill Cornell Medicine, and the Cleveland Clinic. On the pharmaceutical side, she was the designated writer for device innovations at Boston Scientific and Medtronic.

Ashley completed her BA at the University of Michigan in Ann Arbor. She received her MA and MFA at San Francisco State University under the direction of Francis Mayes and received awards for her poetry and fiction. When not engaged with her brands, she and her husband are busy chaperoning their active son and daughter (and chasing after their two dogs and cats).

Chantae Arrington


Chantae joined The Matchstick Group in 2022 as a Graphic Designer. A self-taught designer who loves the calm of creating, she brings over 10 years of experience working with clients in a variety of mediums, including publishing and digital design.

An award-winning designer, Chantae specializes in perfecting branding campaigns, publication design and translating print collateral into digital pieces. She supports the team with her keen eye for detail, experience designing for digital interfaces and calm demeanor under deadlines. Chantae’s career has aided her in becoming something of a chameleon in that she’s able to specialize in projects within a wide variety of industries ranging from newspaper to digital media to healthcare. She contributes to team efforts with her flexibility by accomplishing tasks as needed and planning/illustrating concepts.

When not working, you can find her at a concert or up late researching where to travel to see her favorite artists. She is passionate about music, cooking, traveling and interior design.

Chantae’s favorite quote to live by is, “I’m learning every day to allow the space between where I am and where I want to be to inspire me and not terrify me.”

— Tracee Ellis Ross

Darryl Hope

Daryl Hope


A New York native (now residing in New Jersey), Daryl recently joined The Matchstick Group in mid-2023. An adaptable, versatile paragon of precision, he brings over two decades of dedicated experience as an editor.  

From Nissan to Pfizer to Jameson to Cologuard, over the span of his career, Daryl has consistently lent his expertise to a diverse array of clients across multiple industries—including financial, traditional and pharmaceutical advertising—polishing an extensive range of content for boutique agencies and multinationals alike.  

Even-keeled and steady, Daryl is able to thrive in the fast-paced, deadline-driven marketing cauldron by adhering to a personal tenet that “nothing is a crisis.” 

Coloring outside the work margins, Daryl can be found focused on the next draft of one of his feature-length scripts, TV pitch ideas, or offering his keen eye for detail behind the camera as a newly minted director of photography for short film projects. 

Ethan Carlson


Ethan comes from a large agency background, having previously worked at Area23, and most recently, the Grey Group.

He has worked on pharma/medical, consumer goods, OTC medications, government service, and luxury, but has found advertising in the health space to be the most personally-rewarding.

Hailing from Princeton, NJ, Ethan lives in NYC for the time being, but is considering a move to live somewhere with a bit more grass and sunlight.

He has a cat named MacMac, best known for winning the “Specialist Kitty in the World” award two years running, and who is currently being nominated for the “Very Good Boy” award.

Ethan loves to ski and spend time outdoors and enjoys finding the best local fried food or collecting records, wherever he is.

Gloria Ariza-Greve

Gloria Ariza-Greve

Project Management

Gloria Ariza-Greve has more than 24 years of experience in Advertising. She began her career in the Media and Account Management departments in consumer advertising at Fallon New York (formerly known as Fallon McElligot).

Working on such accounts as EDS, SilverSea Cruises, Starbucks, Conseco, And1, BMW, Georgia-Pacific, MTV Networks,, and Etour. She then went on to join the Project Management departments at DDB Worldwide & Bartle Bogle Hegarty, working on Subaru, Hertz, Levis, Bushmills Whiskey, Smirnoff and Johnny Walker’s full vodka portfolio.
She transitioned into pharmaceutical advertising at H4B Chelsea. At H4B Chelsea, from 2007 through 2013, Gloria was the Senior Project Manager working on Pfizer Pristiq and launched the Prevnar 13 vaccine.  While working at H4B, Gloria also worked on Medical Education, Consumer and Managed Markets Clients such as Bristol-Myers Squibb and Sanofi-Aventis.
Gloria joined VMLY&R (formerly known as Sudler & Hennessey) in 2013. She worked as a Senior Project Manager on the Pfizer Lyrica business for 2 years and on Imbruvica, a Janssen oncology drug, which she launched 3 times in 10 months. She also worked with such clients as Novartis, Genentech, Inc and Exelixis, among others. She was promoted to VP, Director of Project Management & Regulatory Operations, providing critical oversight of the processes, timelines, and management of the Project Management and RegOPs group, US and Global, which included Pfizer Prevnar 13 vaccine business and the Xtandi oncology drug. She partnered with account teams to help plan and direct brand launches and label updates, developed staff plans for clients, created and critically reviewed SOWs, and managed staffing positions to efficiently support client brand needs.
Gloria went on to work at The Bloc and worked on the Astra Zeneca portfolio. Recently, Gloria worked at Area23, where she launched 3 times virtually, in 6 months during the Global pandemic the Ongentys and Ongentys HCP brands for Parkinson’s Disease.

Jessica Baker

Digital Marketing

Jessica joined the company in 2020 and works out of the Charleston office. She brings her extensive background in digital marketing, email and marketing automation to the Matchstick team.

After over a decade of working in direct and digital marketing in New York City, Jessica set out to explore Asia and discover the secrets of life. Having fulfilled her wanderlust after 6 years abroad, she returned to the States in 2020 to reconnect with her roots.

Fascinated by emerging technologies like AI, blockchain, IoT, renewable energy, 3D printing, automation and robotics, Jessica is thrilled to be contributing to the fourth industrial revolution in her humble way by helping companies educate their customers on how technology can improve their life, health, and well-being.

Jim Haag


Jim Haag, Creative Director, has over 20 years in consumer and healthcare agency experience. He has been in the healthcare arena since 2004 and has launched and worked on many US and global brands with clients such as Abbott, TAP Pharmaceuticals, Baxter, MERZ, SOLTA Medical, Covidien, Shire, Novartis, Bausch + Lomb, and AstraZeneca. 

Jim brings his years of creative direction, fresh conceptual idea generation, and eye for detail to every project. This helps ensure alignment with the overall communications strategies on every brand. Jim’s drive for excellence has helped him earn praise from his peers, winning over 200 awards in the consumer and healthcare fields. His energy, strategic thinking, and creative solutions continue to bring award-winning work into the advertising space.

When not behind the computer, Jim’s usually spending time outside with his family, running, or walking his two dogs Vinny (Rottweiler 135 pounds) and Kevin (Chihuahua 10 pounds).

Kathy Miley Hallen


With over 20 years of experience as an art director, Kathy was hired in June 2019 for her stand-out talent and professionalism.

She is responsible for design and development of the advertising materials for medical device companies, including the recent launch of Avery Dennison Medical. Providing art direction and graphic design, Kathy brings clarity and beauty to the company’s advertising materials. She is precise, driving, collaborative, sociable, and really knows how to use her energy to make things happen. Graduating from the Portfolio Center in Art Direction, she is the consummate creative pro.

When not engaged in bringing her promotional materials to life, she is involved with her daughter, who is a dance major at the School of the Arts, and enjoys time with her dog and two cats as well as reading and all forms of art.

Kobey Deitchler

Kobey Deitchler


Kobey Deitchler joined The Matchstick Group in 2023, working remotely from her home in Georgia.

Armed with a BA in English and a creative writing minor, Kobey brings a unique blend of creativity and analytical thinking to her role.

She’s a graduate of Georgia Southern University, where she not only honed her writing skills but also gained hands-on experience in the world of social media through her previous internship.

With unwavering ambition to learn new skills, she thrives on challenges and welcomes new opportunities with a smile. When she’s not crafting social media strategies and creating engaging content, you can find Kobey curling up with a good book, chasing her one-year-old son around the house, or diligently working on her own side projects.

Melissa Wildstein

and Founder

Melissa leads a core team of account service personnel and an extensive team of creative talent in the service of branding, strategy, and advertising for medical-device companies.

Since the company’s inception over 10 years ago—among other leadership responsibilities—Melissa is the Chief Whiteboard Officer, creative problem solver, and data-driven leader of an amazing team doing extraordinary work on behalf of their clients. She credits a data-driven, analytical, thoughtful approach to communicating information along with a highly collaborative style as contributing to the success of The Matchstick Group, which was recognized as one of MM&M’s Ones to Watch the last two years. With an undergraduate degree in business from the University of Georgia and an MBA in marketing and strategy from New York University, she brings a strong component of business prowess to the medical device sector.

When not tending to the needs of clients and staff, Melissa is elbow deep in DIY “slime projects” with her two daughters, or in the kitchen trying to copy the projects posted in The Purple Cupcake’s Instagram feed: #epicfail.

Sara Davidson

Sara Davidson


Sara joined the Matchstick Group in 2023, working virtually from her home state of New Jersey.

Sara completed her BA in Communications from The College of New Jersey in May 2020, with minors in Literature, Marketing, and Interactive Multi-Media. 

After graduating in the midst of the global pandemic, Sara dove into the pharmaceutical advertising world and has been there ever since, supporting her brands with fresh  ideas, snappy copy, and a touch of realism. During her time in the healthcare space, she has worked with clients such as Sanofi, Novartis, Jansen, Evofem Biosciences, Nestle, and Denstply Sirona. She has an eye for maintaining consistency on brands and is up for any challenge the team may face. Just expect it to be accompanied by a quip. 

When she isn’t typing manuscripts, you will likely find Sara is enjoying one of her many hobbies. She is passionate about crochet, cosplay, and dungeons and dragons. During her downtime, she will snuggle up with her cat, Poppi, while enjoying a good book.

our awards & press


Acquisitions International Most Influential Businesswoman 2024
Healthcare Marketing (South Carolina): Melissa Wildstein
Stellar's Best Marketing, Advertising
in the United States Award
Inc. 5000 2023
Inc. 5000
Upcity's Top Web Design Companies In
The United States 2021
The Matchstick Group Ones to Watch 2020-sq
MM&M Magazine's
Agencies to Watch 2020
MM&M Magazine's
Agencies to Watch 2019


Four Biggest Challenges Facing Medical Device Marketers
Read the full article >>

MM&M Magazine
9 up-and-coming agencies to watch in 2020
Read the full article >>

MM&M Magazine
8 up-and-coming agencies to keep an eye on in 2019
Read the full article >>

Women Take Control of Work and Life in Entrepreneurial Way
Read the full article >>

How to Start the Next IDEO
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more about us


405 W Coleman Blvd
Mt. Pleasant, SC 29464


Get the latest updates from The Matchstick Group! You’ll receive occasional emails from us with tips to improve your medical device marketing program.



Get the latest updates from The Matchstick Group! You’ll receive occasional emails from us with tips to improve your medical device marketing program.