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RenLane™ Renal Denervation System Virtual Demo

Challenge

The Cordis RenLane Renal Denervation System was a complex one that included a renal denervation catheter, an intuitive touchscreen ,monitor and a powerful multi-channel RF generator. This made the system difficult to demonstrate in a typical 2 minute sales presentation.

Objective

To find a way for the sales representative to demonstrate the wealth of features and benefits in an arresting way - without carting a complete system into every call.

Strategy

Create an interactive ‘virtual demo’ of the system that either the sales representative or the physician could operative

Execution

An beautiful iOS app was created that allowed the user to click on any of the three different components to learn more. We utilized hotspots, embedded animation and video to complete the interactive experience. The app was distributed to the sales representatives - and made available at kiosks at key conferences.

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Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

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By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

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Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.