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SABER™ Competitive Matrix

Challenge

The Cordis team was looking to launch a new balloon into the PTA space. One of the primary differentiators was the fact that their balloon had more sizes available than other competitive balloons. However, this point was getting lost in the general sales pitch

Objective

Simply and effectively communicate the breadth and depth of the SABER balloon portfolio

Strategy

Build a tool that didn’t just say that the SABER balloon had more sizes but actually showed the magnitude of the portfolio

Execution

The Matchstick Group, along with our app development team at LifeScience Media built an interactive tool that the sales team could use to show exactly how the SABER portfolio stacked up versus the competition. With a touch of a ‘button’ reps could compare the size offerings of the SABER balloon versus one or versus a series of competitors. This instantly showcased the breadth and depth that Cordis could offer. The portfolio matrix was embedded into the SABER HTML5 app

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CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

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Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

Read more

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

Read more

Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.