Skip to content

Surgical Specialties Corporation Cross-Reference Search Tool

Challenge

Converting needle, knife, and suture clients to comparable SSC SKUs on sales calls was time-consuming and cumbersome. With the number of competitors, sizes, styles, and materials resulting in over 1,000 combinations, it was no wonder.

Objective

Make the process of identifying comparable SSC SKUs smarter, faster, and more user friendly to keep deals from cooling off.

Strategy

To convert customers to comparable SSC SKUs, convert the catalog to a Web-based cross-reference tool! Help the limited number of reps with limited customer face time by eliminating the single biggest barrier to sales: time-consuming and complex matching of existing SKUs to new SSC SKUs.

Execution
  • Click on “CUSTOMER PORTAL”. . . it is that easy to start accessing all the information necessary for anyone to automatically determine which SSC products will replace the existing customer product codes.

This elegant and powerfully efficient database provides product code searches and an online catalog search. It even allows for an XL upload of customer product codes from which the system will spit out corresponding SSC codes. Google Analytics shows that the page is the third most trafficked page on the Surgical Specialties Website. This highly impactful tool is such a clear-cut winner, SSC has asked The Matchstick Group and our digital partners at New Haircut to create the same functionality across multiple digital assets.

To access even more information on cross reference tools, check out our blog post here or download our handy cross reference reference guide.

SUBSCRIBE

Get the latest updates from The Matchstick Group! You’ll receive occasional emails from us with tips to improve your medical device marketing program.

LATEST ARTICLES

Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

Read more

Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

Read more

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

Read more

Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.