Providing Accessible, On-the-Go Support for Emergency Care Providers

Teleflex is widely recognized for its EZ-IO^® intraosseous vascular access device, a critical tool in emergency and trauma care when traditional IV access is challenging. As the device’s adoption grew globally, Teleflex identified the need for an accessible digital resource to support healthcare professionals. They sought a solution that would offer quick access to product information, training videos, and clinical resources—particularly in high-pressure situations where every second counts.

The Matchstick Group was tasked with developing a user-friendly mobile application for iOS and Android platforms, ensuring that healthcare providers could have the resources they needed at their fingertips.

1. Improve User Experience: Provide emergency care professionals with an easy-to-navigate mobile app offering access to instructional content and clinical resources.
2. Enhance Training and Usage: Enable users to quickly find training materials, product usage guides, and educational content to increase confidence and effectiveness in real-time emergency situations.
3. Streamline App Deployment: Ensure the app is widely accessible by setting it up in both the Apple App Store and Google Play Store.

Our team took on the full scope of the project, from content creation to app programming and store deployment. Here’s how we approached the development of the Teleflex EZ-IO mobile app:

Content Creation:

We collaborated with Teleflex to understand the key information emergency practitioners would need when using the EZ-IO^® device. Based on their input, we wrote and structured the app’s content to provide concise, actionable information. This included:

• Step-by-step instructions for using the EZ-IO^® device.
• Detailed product specifications and clinical guidance.
• FAQs and troubleshooting tips to address common issues practitioners might face in the field.

Design & UX/UI:

To ensure that the app was intuitive and user-friendly, we designed the app interface with the specific needs of emergency healthcare providers in mind. The layout was kept clean and straightforward, allowing users to quickly navigate through sections and find critical information, even under time pressure.

We focused on:

• Clear navigation: Ensuring ease of access to training videos, product guides, and reference materials.
• Readable visuals: We designed high-quality illustrations to explain complex concepts visually.
• Mobile optimization: Ensuring the app worked seamlessly on both iOS and Android devices, with attention to functionality across various screen sizes.

Video Integration:

Knowing the importance of visual learning, we integrated instructional videos directly into the app. These videos demonstrated how to correctly use the EZ-IO^® device, providing users with step-by-step visual guides that they could refer to at any time.

• The videos were easily accessible in the app’s training section.
• Offline accessibility was a key consideration, ensuring users could view the videos without requiring an internet connection.

Illustrations & Graphics:

We created custom illustrations to enhance the training materials and simplify the explanation of technical procedures. These visuals were embedded throughout the app to complement the written content, making it easier for users to grasp complex processes quickly.

App Programming & Development:

Once the design and content were finalized, we programmed the app for both iOS and Android platforms. Our development team ensured the app was stable, fast, and secure, offering a smooth experience across different devices.

Key features included:

• Offline access: Critical content, such as training videos and guides, was made available offline for use in environments with limited or no internet connectivity.
• Regular updates: We ensured that the app was easy to update with new videos, content, or technical improvements, allowing Teleflex to keep the app current without complex overhauls.

Store Setup & Launch:

Once development was complete, we handled the process of setting up the app on the Apple App Store and Google Play Store, ensuring it was easily accessible for healthcare professionals across both platforms. This involved:

• Creating optimized descriptions and metadata for the stores.
• Managing the approval and deployment processes.

Setting up app monitoring and feedback systems to collect insights from users for future updates.

• Increased Access to Critical Resources: The app provides emergency professionals with fast access to vital training materials, product usage instructions, and clinical guidelines, improving the confidence and competence of users in the field.
• Enhanced Training & Adoption: Through video tutorials and interactive guides, the app has helped users quickly familiarize themselves with the EZ-IO^® device, driving greater adoption and correct usage.
• Global Reach & Accessibility: By deploying the app on both iOS and Android, and making key resources available offline, Teleflex has ensured that their support tool can be used anywhere in the world, even in the most remote or high-stakes environments.

The Teleflex EZ-IO^® mobile app exemplifies how technology can support medical professionals in critical moments. The Matchstick Group played a pivotal role in the end-to-end development of the app, from writing and content creation to design, UX/UI setup, programming, and store deployment. The result is a comprehensive, user-friendly tool that empowers healthcare professionals with the resources they need, whenever and wherever they need them.