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Thermocool SmartTouch(R) SF App

Challenge

The Biosense Webster team was looking to launch their newest catheter - the Thermocool SmartTouch® SF. Because this was the biggest update to their SmartTouch  brand, they wanted to provide the sales reps - and the physicians with a unique selling experience that would allow them to explore everything this new catheter had to offer

Objective

Create a unique selling experience that would set the Thermocool SmartTouch SF system apart and showcase it as the true innovation that it is

Execution

The Matchstick Group, along with our app development team at LifeScience Media, created a completely revolutionary app for the STSF team that made use of their existing materials - animation, physician video, sales brochure, clinical data etc… while upping the ante with an interactive 3D model of the device. With the 3D model component physicians, whether in one on one rep conversations or in a group or conference setting could spin, twist, hide and reveal the components of this device that were really making a difference.

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CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

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Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

LATEST ARTICLES

ChatGTP or Me?

By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

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By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how

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Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.