Supplier Diversity: how organizations can stand for change
At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests across the nation
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Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your
Customer Segmentation
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have
3 Things Med Device Marketers can learn from camping
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two
Brand Personalities for 2020
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes
Medical Device Industry Trends: Advances in Cardiac Devices
When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are
Medical Device Industry Trends: Advances in Plastic Surgery
Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you separate the facts
Medical Device Industry Trends: Advances in Orthopedics
Improving patient care has to be at the heart of any medtech innovation and is ideally the cornerstone of any medical device marketing strategy. The
5 Marketing Strategies to Employ When Your Brand is Stuck.
I met with a potential client a few months back and walked him through what we typically do as a medical device agency. We talked
What’s in a name?
A few years ago, I became pregnant with my first child. Amidst the joy, anxiety, nesting, and doctor’s appointments lay another task—thinking of a name
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A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Trends in hospital spending impact the medical device industry
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Choosing the Right Medical Device Marketing Agency: What to Look For and Why It Matters
Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands, medical devices live at the intersection of complex science, stringent regulations, and
The Future of Medical Device Marketing Strategy: Trends Expected to Drive Growth in 2026
Marketing a medical device isn’t like marketing anything else. The stakes are higher, the regulations are stricter, and the audiences—clinicians, procurement committees, patients—are more complex. Add to that an increasingly competitive medtech landscape, and the pressure on
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Choosing the Right Medical Device Marketing Agency: What to Look For and Why It Matters
Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands, medical devices live at the intersection of complex science, stringent regulations, and
The Future of Medical Device Marketing Strategy: Trends Expected to Drive Growth in 2026
Marketing a medical device isn’t like marketing anything else. The stakes are higher, the regulations are stricter, and the audiences—clinicians, procurement committees, patients—are more complex. Add to that an increasingly competitive medtech landscape, and the pressure on
LATEST ARTICLES
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Choosing the Right Medical Device Marketing Agency: What to Look For and Why It Matters
Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands, medical devices live at the intersection of complex science, stringent regulations, and
The Future of Medical Device Marketing Strategy: Trends Expected to Drive Growth in 2026
Marketing a medical device isn’t like marketing anything else. The stakes are higher, the regulations are stricter, and the audiences—clinicians, procurement committees, patients—are more complex. Add to that an increasingly competitive medtech landscape, and the pressure on
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.