By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such

By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of

By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black Trailblazers in Advertising:

By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and immersive learning experience

By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have

By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking for a medical

By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend it. Two episodes

By Alex Flores – November 30th 2022.  It’s possible that a lot of us will look back on 11/30/22 as the day everything changed. That’s

In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community,

  No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three