What’s in a name?
A few years ago, I became pregnant with my first child. Amidst the joy, anxiety, nesting, and doctor’s appointments lay another task—thinking of a name
Blog
Duplicated: Best MedTech Advertising of 2016 – [#1062]
Start with research. Pharma ads are often researched ad nauseum – but only to ‘pick’ a final concept. Instead turn the sequence around and start with
Pharma Brand Ad Spending Compared to Google Searches
By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere from Fierce Pharma to r/dataisbeautiful. But,
Cross Reference Tool for Stealing Competitive Share
When it comes time to steal share from the competition, it’s important for your sales team – and your customers know exactly how to switch
5 Steps for Better Marketing Metrics [Infographic]
“If you don’t know where you are going,you’ll end up someplace else.” -Yogi Bera For med device marketers, getting clarity on your marketing metrics is a great
Defining your brand’s SQ
What in the world do we mean by your brand’s SQ? No doubt you’ve heard of I.Q (Intelligence Quotient) and perhaps even E.Q (Emotional Quotient /
Hosting Private Content on Your Website
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No problem – we
Working in a virtual world
New technologies are providing opportunities for completely changing the business worlds that our companies operate in. The Matchstick Group is no exception and in fact,
3D Printing and What it Could Mean for the Medical Device Industry
The rise of 3D printing technology has opened up exciting new opportunities and possibilities for medicine, particularly in the medical device space. Some early game
A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get
categories
related posts
A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Trends in hospital spending impact the medical device industry
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
LATEST ARTICLES
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.