Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide
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What should medical device marketers look for in an agency?
It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It
Inbound Marketing for Medical Devices
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain.
5 Marketing Strategies to Employ When Your Brand is Stuck.
I met with a potential client a few months back and walked him through what we typically do as a medical device agency. We talked
When it comes to medical device marketing, think like a superbug
As a medical device marketing agency, one of the things that we help our clients do is to figure out their positioning within the market
What’s in a name?
A few years ago, I became pregnant with my first child. Amidst the joy, anxiety, nesting, and doctor’s appointments lay another task—thinking of a name
Best MedTech Advertising of 2016
As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices.
Cross Reference Tool for Stealing Competitive Share
When it comes time to steal share from the competition, it’s important for your sales team – and your customers know exactly how to switch
Three Ways Marketers Can Differentiate Themselves
I can’t think of a single product, service or technology that doesn’t have some sort of competition. Even high tech medical devices that might be
5 Steps for Better Marketing Metrics [Infographic]
“If you don’t know where you are going,you’ll end up someplace else.” -Yogi Bera For med device marketers, getting clarity on your marketing metrics is a great
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A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Trends in hospital spending impact the medical device industry
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how
From Dad Jokes to Coping Mechanisms: The Role of Humor in Healthcare
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone
LATEST ARTICLES
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how
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By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.