Pivoting Your Medical Device Marketing Plan in 2020
(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how
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Learning to Navigate The New Normal
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein
Supplier Diversity: how organizations can stand for change
At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests across the nation
Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your
Customer Segmentation
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have
Medical Device Post-Launch Timeline
You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto
3 Things Med Device Marketers can learn from camping
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two
Brand Personalities for 2020
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes
What should medical device marketers look for in an agency?
It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It
Duplicated: Best MedTech Advertising of 2016 – [#1062]
Start with research. Pharma ads are often researched ad nauseum – but only to ‘pick’ a final concept. Instead turn the sequence around and start with
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
LATEST ARTICLES
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how
From Dad Jokes to Coping Mechanisms: The Role of Humor in Healthcare
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone
LATEST ARTICLES
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how
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By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone
Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.