Pivoting Your Medical Device Marketing Plan in 2020
(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how
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All About Email for Medical Device Marketers
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings
Learning to Navigate The New Normal
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein
#AdweekChat Recap: The Rise of HQ
What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean? HQ, for
#AdweekChat Recap: Self-Care in the Digital Age
This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, and with our
Inbound Marketing for Medical Devices
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain.
Medical Device Industry Trends: Advances in Cardiac Devices
When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are
Best MedTech Advertising of 2016
As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices.
Pharma Brand Ad Spending Compared to Google Searches
By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere from Fierce Pharma to r/dataisbeautiful. But,
These Medical Device United States
For those of us in the med device industry, we know that there are geographic pockets that seem to incubate new device technology. The fact
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
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By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential
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By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how
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Contact Us
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.